Independent researcher of behavioural design, cognitive and environmental psychology, Learning Sciences (LS), and user experience (UX), specialising in the behavioural design of video games.
Creator of InSight InMind Labs, an interdisciplinary research project that examines how environments, systems, and interfaces shape human behaviour, attention, willpower, motivation, and decision-making.
Studying UX with Google.
Synthesising decades worth of insights into a portfolio of research papers and notes stored within a GitHub repository.
Evaluating online presence in multiple locations including Notion, Carrd, Twitter, Bluesky, Wordpress, Ko-fi, and Patreon.
BA (Hons) Game Design, London College Of Communication, University Of The Arts London (2011-2014)
Former Unity developer (2013-2018, 2021, 2022, 2023).
ATM/EPOS/IT Field Service Engineer (2019-present)
Studied software and full-stack engineering in early-mid 2025.
Studied and transitioned into psychological, behavioural, and cognitive sciences in late 2025.
Email: mvakharia.bcm@gmail.com